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The iPhone is now one of the hottest new phones available today. It is one of Apple’s new top selling products which has greatly increased both their marketshare and stock prices. There are many great uses for iPhones which surpass all other cellphones out there: they are great for listening to music, searching the internet, viewing high-resolution graphics, and most recently viewing porn.

The technological feats of the new iPhones are key to the porn industry. The large high-resolution screen size, speedy Web access, and ease of use make the iPhone more than ideal for looking at porn. The device’s miniaturized version of Apple’s Safari software simplifies mobile access and streamlines the process of tailoring dirty sites for optimal viewing on the go.

“It’s by far the porn-friendliest phone,” says Devan Cypher, representative for San Francisco–based Sin City Entertainment. As evidence of the gadget’s rocketing popularity in California’s porn capital, the San Fernando Valley, numerous iPhone-specific porn sites have been launched in recent months. “There are a few hundred iPhone porn sites now in use,” says Farley Cahen, vice president of business development for AVN Media Network, the adult industry’s trade body. Many others are currently in the works targeting the iPhone 2.0, which goes on sale July 11.

Several leading porn players are getting ready for the 2.0 version of the Apple iPhone. Among them are Penthouse.com, Digital Playground, Pink Visual, and many others. The speed promised by the iPhone 2.0 is much anticipated. Google Trends, which measures Web buzz, shows a sharp increase over the past year in the popularity of the term “iPhone porn.”

Apple spokeswoman Jennifer Bowcock says the company doesn’t condone iPhone porn and will ban adult content from official applications, just as it has restricted adult content in the podcast section of the Apple store. But in no way can it prevent customers from accessing porn through the device’s browser.

The industry sees the iPhone 2.0 as having multiple advantages over the first model. For one thing, Apple’s new gadget is nearly twice as fast as its predecessor at loading Web pages, and even faster at running video, which is crucial for the porn industry. About a third of iPhone users watch video on their phone, according to Nielsen Mobile, which is nearly 10 times the number that watch video on other cell phones. Three out of four iPhone users are men with above-average incomes, and iPhone users spend heavily on entertainment. More than a third of iPhone users shell out more than $100 on phone and data charges every month, as compared with just one-fifth of other cell-phone users.

In 2007, the international market for mobile adult content reached $1.7 billion, according to Juniper, but they also estimate that this market will grow to around $13 billion a year after the 2.0 version of the iPhone hits the market.