Many people are not big football fans yet they eagerly watch the Super Bowl for one of the best parts of the game: the commercials. Television marketing experts have even stated that the Super Bowl is the only television event where the viewership would actually decrease if the commercials were removed.
This year sponsors will pay between $3.5M -$5M for just a brief 20-30 second commercial during one of the world’s most widely watched sporting events. This event will attact over 100 million viewers and generate around $10 billion in spending with the average viewer spending $59.90 on food, drinks, and other misc expenses while watching the game.
Over the years, various networks have turned away many proposed commercials either judging them as either too offensive, downright embarrassing or masquerading as advocacy ads.
Below are commercials that were either never aired or aired during the superbowl and then pulled off the air because they were either deamed inappropriate or too controversal. These commercials cover the span of the past 10 years.
Moosehead Light Beer
Pepsi
Tabasco Sauce
Bud Light
Levis Jeans
PETA
Budweiser
Got Milk?
Budlight
JBS Mens Underwear
Budlight
Carl’s Jr.
Victoria’s Secret






Danica is smokin hot! The funniest commercial was the skinny dipping in the pool and the hottest was Paris’ Carl Jr. carwash!
Is it sad that I was more upset about missing the commercials, then actually missing the superbowl. I guess that makes me less of a man.
Thanks for posting these commercials, you made my day!